Discover the keys to achieving success in the fashion industry with an affordable masterclass series. This program is designed for startups facing budget constraints, offering valuable insights into the global fashion market.
Participants will delve into various subjects, including branding, strategy, pricing, production, ecommerce, buyer relations, sourcing, and manufacturing, gaining practical knowledge and industry contacts along the way.
This two-day session runs from 9:30 am to 5:30 pm each day, with a lunch break from 1:30 pm to 2:30 pm. Attendees will receive essential tools to not just survive, but flourish in the competitive fashion landscape.
Topics of Focus:
• Range planning and collection analysis
• The sample development process
• Identifying reliable manufacturers and product suppliers
• Ethical production and purchasing methods
• Showcasing and merchandising collections in retail or trade show environments
• Sales strategies and market placement for collections
• Understanding buyer expectations and building connections
• Managing sales logistics and distribution
• Exploring funding, investment opportunities, and financial strategies
• Legal matters surrounding business establishment
• Guidelines for copyright and intellectual property
• Crafting a distinct brand identity
• Marketing and branding strategies
• Executing effective public relations
• Conducting market analysis
• Developing a comprehensive business plan